Svartzonker McCelly is a floating wobbler with a high profile and flat sides. This creates a hard, undulating and twisty movement. It is easy to fish and starts to move at slow retrieve, which sometimes is necessary as may be required when fishing in low temperatures. It is also designed to be fished hard and aggressively as may be required when fishing in warmer water.

McCelly functions both as a classic spin bait to be fished between 1 2m, but also as a trolling lure with 2 4m fishing depth.