Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don’t have to deal with the hassle of live bait anymore – try Gulp! Alive! and fish the revolution.

• New colors match the hatch when nothing else will!
• More durable than live, more convenient than live, and more color options than live!
• Rig and fish just like you would any live bait minnow
• Wide range of colors and sizes to match any minnow application
• Features Gulp! extreme water-based formula for lifelike scent, taste, and texture