Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much – it entices the most wary fish and gets them to hold on 18 times longer, which gives you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish!

• Minnow profile swimbait designed for high action at the slowest of speeds
• Heavy ribbed body allows the bait to catch more water and stay suspended longer in current or static water
• Super thin tail allows more erratic action at the slowest speeds in low current or on the drop
• Hook slot allows for easy rigging and better hook ups
• Heavy ribs provide more surface area for more PowerBait flavor
• Great on Jig Head, Weighted swimbait hook, or Drop Shot